Rafał Sonik was invited to take part in one of the panel discussions at the Economic Forum 2017 in Krynica. Together with Zbigniew Warmuz, Christophe Mańkowski and Dariusz Reśko, he participated in a panel discussion entitled “Does the Origin Matter?” The Marshal of the Małopolska Region, Jacek Krupa, was the moderator in the discussion.
The event was planned as a place for exchanging opinions about the advantages and disadvantages of doing business in Małopolska. A lot of emphasis was placed on the effects of synergy between the brands from one region; the “Made in Małopolska” project, which is now being launched by the Małopolska Region, was presented. The project aims to achieve a synergy of the image of the Region and the Partners that work with the Region, and to promote what was “Made in Małopolska” and what is best in the region.
‘For me, Małopolska is Poland at its finest – everything here is simply the best. Great landscapes, well-developed tourism, perfect location – at the very heart of Europe! It is clearly visible that this region changes significantly over the past dozen or so years. We need to continue this good tendency and to promote ourselves under a joint label. This can be done – just look at France. 77% of French nationals is willing to pay more for a French product, because for them, buing local products is a civic duty,’ said Christophe Mańkowski.
Rafał Sonik emphasized that our environment shapes our character and it plays a role in whether we become a locomotive or a train car. ‘I believe in this message and this is why I actively co-create the Siemacha Association. Since 2010, a Siemacha facility has been in operation in Tarnów at Gemini Park. Siemacha members are aware that they get an opportunity to follow their passions and to learn the skills that are needed to function within the society, but they must also give something of themselves. This will make them responsible leaders in the future.’