MeetUp Polska is the largest meeting of the YouTube community in our country and in Central Europe. It is organised by GetHero, a creative agency and a partner network. On the 9 November, the Internet celebrities arrived in Kraków’s Tauron Arena for the first time. And their ranks included Rezigiusz, and… Rafał Sonik.
The meeting was held in the City of Wawel by no accident – the City of Kraków became a partner of MeetUp 2017, and the ambassadors of the event, that is Rezigiusz and Izak, prepared films promoting the event and the city itself. The prestige of the event grew due to the attendance of Rafał Sonik – a businessman, winner of the Dakar Rally, who has been running joint projects together with Rezigiusz for several years now, such as a trip to Dakar, cleaning the Tatras, or supporting the charity campaign ReZimy dobrem.
This year’s MeetUp also facilitated discussions about Influencer Marketing, which was the topic of the business panel held during the event. The discussion was opened by Natalia Grodecka (GetHero), who held a short presentation to explain to the audience how to define ‘generation Z’, how to communicate with it, and what should be avoided in activities addressed to young people.
Other participants joined the discussion about Influencer Marketing and shared their experiences and observations, which offered a wider perspective of this issue. Rafał Sonik and Rezigiusz also had their own programme item. The panel was held in one of the conference rooms at Tauron Arena Kraków and was an invitations-only event, and invitations were offered only to the representatives of business and the media.